E-mail newsletters are a great way to inform customers about company news, new services or promotions. Mailing is another additional contact with your audience. The content of the mailing list should be really interesting to those people who are on the mailing list. It is definitely not worth doing an intrusive daily newsletter, which will have an openability of 1%.
I do mailings using two of the most popular services: Mailchimp and SendPulse. With their help, you can create databases for mailing lists of up to 2500 addresses for free. The limit on sent emails is 15,000 per month. This is enough for most tasks.
There are detailed statistics for each newsletter. Which links were clicked on, who exactly from the list of addresses opened the letter and much more.
Mailchimp and SendPulse offer hundreds of ready-made design templates for all occasions. The templates themselves can be changed to suit your requirements. You can develop a mailing list design from scratch.
The advantage of such mailings is that your e-mail address will not be included in the spam list. The recipients will definitely receive the letter. But these recipients should be your customers, or at least potential customers. That is, these should be valid addresses that belong to real people and companies.
You can collect the basis of the mailing list from your customer base and subscription forms on your website. Then you can hold promotions where, in exchange for contact details, you can offer a discount or purchase bonuses. There are many ways to build a database for mailing.
The cost of creating e-mail newsletters starts from 25 000 rubles.